About LifeBank

Company Profile

LifeBank branch exterior

WHO WE ARE

Empowering Local Businesses, Building Stronger Communities

For over 50 years, LifeBank – A Rural Bank (LBRB) has been at the heart of Western Visayan communities, fostering growth and opportunity. We are a passionate team dedicated to empowering local micro-entrepreneurs, the backbone of our regional economy.

LifeBank – A Rural Bank (LBRB) has been in existence for the past 50 years and now holds a Head Office in Santa Barbara, Iloilo. Its three main branches are situated in Maasin, Iloilo City and Roxas City in Capiz.

In addition, it has 31 Branch-lite Units (BLUs) in the Provinces of Iloilo, Guimaras, Capiz, Aklan, and Antique. While the Bank caters to regular banking clients through its various loan products, it lends mostly to micro entrepreneurs. With 26 years of experience in this sector, microfinancing is considered to be the Bank's core business

LifeBank branch, wide view
LifeBank branch, wide view

Our Story

LifeBank: Nurturing Communities, Cultivating Prosperity!

LifeBank – A Rural Bank (LBRB), formerly Rural Bank of Maasin (Iloilo), Inc., was established on March 21, 1970, by the Perlas Family and other prominent members of the community of the Municipality of Maasin, Iloilo. The bank's objective was to extend financial services in areas where access to credit was limited.

The bank's vision and mission were defined when the Board of Directors held its first planning and visioning session in 1993. After the session, the Sustainable Development Investment Unit (SDIU) was built.

The SDIU institutionalized lending for sustainable development projects to develop human potential.

In June 1995, a branch was established in the Municipality of Santa Barbara, Iloilo. The branch experienced phenomenal growth as its deposits, loan portfolio, and resources increased beyond expectations while recognizing and affirming trust within the community. It was also in 1995 that the Ikabuhi Microfinance Program (IMP) was established. The program aims to activate savings and provide credit to enterprising poor women.

Historical marker or landmark
Collage of community members served by LifeBank

In 1998, LBRB adopted the Grameen methodology for its microfinance program, initially producing positive results. Later, weaknesses in the management information system and program policies were observed, prompting management to look for a better alternative. It was in November 2000 when the bank became a program partner of the Microfinance Support Program (MSP) of the United Nations Development Program (UNDP), where the bank was introduced to the Association for Social Advancement (ASA), pronounced ASHA- a Bangla word meaning HOPE. Since then, the bank has been implementing the Association for Social Advancement (ASA) methodology with incredible results, proven by its almost 100% repayment rate, early sustainability, and rapid expansion.

In January 2003 after covering most of Iloilo, the Board of Directors created the Lifebank Foundation, Inc. (LBF), now known as Lifebank Microfinance Foundation, Inc. (LMFI) to expand the program outside the province of Iloilo. While LBRB continues to grow in assets and capital, LBF's microfinance operation grew to cover Panay and other parts of the country (Luzon, Visayas, and Mindanao). In 2008, LBRB, having reached the required capitalization to operate in other parts of the country, started purchasing microfinance portfolio from LBF in the provinces of Iloilo, Guimaras, Antique, Aklan, and Capiz.

Currently, LBRB has a Head Office in Santa Barbara, Iloilo, three (3) branches, and forty-four (44) Branch- lite Units (BLUs). The branches are located in Maasin, Iloilo (since March 1970; formerly the Head Office).

Iloilo City (since May 2011), and Roxas City, Capiz (since May 2013). The BLUs operates in the Provinces of Iloilo, Guimaras, Capiz, Aklan, and Antique.

Vision

To stand at the forefront as the Philippines' Most Loved Rural Bank by providing a fully digitized and innovative array of micro and other financial services, complemented thru strategic partnerships by transformative social services that uplift the lives of impoverished Filipinos.

Our People

Our people are a dynamic force, competent, joyful, inspired and unwavering in their commitment to contribute to profound positive change in the lives of the less fortunate.

Our Partners

Together with our partners, we contribute to a sustainable society free from poverty where empowered people live in harmony, prosperity and peace while expressing their full God-given human potential.

LifeBank staff outside a branch
LifeBank staff assisting a client
LifeBank staff assisting a client

Mission

LifeBank is a powerful force in breaking the chains of poverty by:

Birthing and Empowering micro, small and medium entrepreneurs

We fuel dreams with microfinancing and equip aspiring entrepreneurs with the knowledge and skills needed to succeed.

Cultivating Dynamic & Resilient Communities

Together with like-minded partners, we create and strengthen structures that support economic development, access to quality education and health services, and other strategic needs as they emerge.

Core Values

Poverty Eradication

Standing as a force for breaking the cycle of poverty in every community we serve.

Authenticity

Building trust through honesty and genuine relationships with our clients.

Evolutionary Transformation

Growing and adapting to bring more inclusive, digitized service to our communities.

Partnership

Working hand in hand with communities and like-minded organizations.

Spirituality

Grounded in faith and a sense of purpose beyond profit.

People

Valuing the dignity and potential of every person we work with.

Excellence

Holding every product and service to the highest standard.

Transparency & Governance

Annual Reports

Download our annual highlights to see how LifeBank continues to grow and serve communities across Panay and beyond.

Latest

2025

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2024

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2023

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2022

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2021

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2020

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2019

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2018

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2017

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